Marketing Essay Example | Topics and Well Written Essays - 1000 words - 6

Marketing - Essay Example Sales promotion will involve offering free samples of ice cream to children and other customers to improve the overall visibility of the product. Introduction Promotional activities play critical part in increasing the overall brand value and the firms should take into consideration the impact of such events on the overall revenue generation capability of such products. Our Camborne Ices range is one of our emerging products which can get an important sales boost if right kind of promotional tools and techniques are employed to market the product to its target market. Last year’s success at the International Food and Drink Exhibition has proved that an effective promotional policy can really help our products to get desired exposure to our target market. The overall impact of the promotional activities on creating brand value besides allowing the company to gain sufficient publicity is therefore huge and an effective campaign can really create such results. As such creating an effective promotional campaign and combining all the elements of promotion in effective manner can really provide the desired results while at the same time allowing marketers to better expose their product to their target market. Next year’s International Food and Drink Exhibition can also provide the firm a unique opportunity to further consolidate the position of our brand in the market. Considering this objective in mind, this report will provide an evaluation of the effectiveness of different promotional tools to be employed in order to successfully launch the product besides discussing as to how different tools can be mixed together in order to ensure that the product is successfully launched? Effectiveness of the Promotional tools There are different tools which would be actually employed in order to successfully launch the product and get maximum exposure. Some of the tools and their effectiveness are discussed below: Sales Promotion Sales Promotion is considered as one of the most effective methods of promoting the product to the desired target market. Through the sales promotion, marketers often utilize the media as well as non- media based sales promotional tools to improve the product visibility as well as the product demand in the market. (Kotler,2007). Sales promotion is quite effective in the initial stages of the product launch because it can effectively boost the overall visibility of the product in the market. It is important to note that the overall message delivered through sales promotion can be different for different types of customers i.e. for retail chain distributors this can be different whereas the same can be different if it is consumer based sales promotion. Advertising Advertising is another important promotional tool which can be effectively deployed in order to generate the desired level of results and improve the product visibility. Advertising is considered as the most effective promotional tool because of its ability to reach the maximum number of customers. Besides a well designed advertising message can actually allow the marketers to generate the desired level of interest within the customers. (Cook, 2001). Different advertising media vehicles can have different impact on the consumers and their overall effectiveness is judged by the manner in which these media vehicles are used. For